In: Development

Google makes use of numerous parameters that regulates how you can rank search engine results. Basically, these parameters are connected to the content of a webpage like the URL, heads, titles, and so on. And gradually, Google made an official announcement that website speed will have a direct impact on search ranking. And Google believes that a poor-performing and slow website deserves less and lower ranking as compared to fast websites. It will effect the user experience as well since they hate using a slow website and end up leaving it. Google doesn’t prefer it, it is quite certain that it is going to have a negative impact on your website. And there are numerous factors that might lower the speed of a website. Choosing a cheap host also fail your business needs. It will leads to decreasing the website speed and eventually affecting the ranking. Using heavy images that take time while loading decreases the speed of the website. You must go for PNG images that don’t need logos and JPEG for photos. Using external embedded media even plays a role in the effectiveness of website speed, it lowers the load time. Moreover, if you are having a lot…