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If you want to really grow your business online, you should know all about audiences on the web, make a proper plan to reach your relevant customers, and show your ads with full information. Thus, you can grow your business with digital marketing, which provides high-quality leads for the business in a cost-effective way. It is easy to implement and can target a large audience at the same time. It is good for businesses they have to spend less money on online marketing. Otherwise, the traditional way of marketing requires a dealer network, promotion in newspapers and hoarding. This method is too costly and doesn’t provide better results. With the help of digital marketing, small business owners can build their brand in the online market. Advantages of digital marketing Easy to target specific area audiences, Run live ads which generate direct leads, The process of digital marketing is easy to manage and measurable, Digital marketing has greater engagement as compared to traditional marketing networks, and Digital marketing has a global reach. Anyone can do business from all over the world, It provides a high return on investment, Provide free traffic on the website, Build brands in the online market, No…

Google makes use of numerous parameters that regulates how you can rank search engine results. Basically, these parameters are connected to the content of a webpage like the URL, heads, titles, and so on. And gradually, Google made an official announcement that website speed will have a direct impact on search ranking. And Google believes that a poor-performing and slow website deserves less and lower ranking as compared to fast websites. It will effect the user experience as well since they hate using a slow website and end up leaving it. Google doesn’t prefer it, it is quite certain that it is going to have a negative impact on your website. And there are numerous factors that might lower the speed of a website. Choosing a cheap host also fail your business needs. It will leads to decreasing the website speed and eventually affecting the ranking. Using heavy images that take time while loading decreases the speed of the website. You must go for PNG images that don’t need logos and JPEG for photos. Using external embedded media even plays a role in the effectiveness of website speed, it lowers the load time. Moreover, if you are having a lot…

There are different factors that would affect this. The most important one is how much money you can invest in branding exercises. I’m assuming that when you say “startup,” you mean an organization that is started with little to no capital investment but with some extremely committed founders. First off, give some thought to what the startup is about. What industry does it belong to? What personality will future employees have? Who are your clients? Who are the people you will be interacting with in your clients’ organizations? More importantly, who are your customers? How do they behave? What is their personality? How do you want them to perceive your startup? Lastly, what is your promise to all these stakeholders? Once you start addressing these questions, similar ones will pop up. Once all these questions are answered, you will have your basic “identity” in place. If you have friends or know people in the branding world, get their opinion. From what I’ve experienced, people do want to support startups and extend help where they can. The next thing you need to do is create this identity, communicate it, and build it over time. Spend time naming the startup. Sometimes the…